Journey of ENRICH INITIATIVE
Founded in 2018, Enrich Is an initiative founded as not-for-profit social Enterprise by Siddhant Bajaj, a student of MSVV, New Delhi. The aim of E-nrich is to utilize social media and its wide reach to uplift underprivileged artisans and specially-abled people by enabling them to sell their handmade crafts online.
Since its inception in May 2018, E-nrich has followed a simple yet powerful mission statement:
Encourage – Empower – Enhance
From the early days of helping specially-abled children sell their beautiful handmade candles during festival of Diwali, E-nrich has expanded to partner with over a dozen artisans from different states of India. E-nrich is now enabling them to expand their businesses by marketing and promoting their handcrafts and artefacts on its website.